Revamping The Times
Bill Keller, executive editor of the NY Times, posts some of his thoughts on the new direction of the Times. This continues a discussion we first picked up on in early May.
Editor and Publisher's promises several stories on this; their first
focuses on Keller's comments about newsroom diversity. Keller also addressed issues of anonymous sourcing and using technolgy to open up the Times, and exhorts Times reporters to get religion. Highlights:
Anonymous Sources:
A year from now, I would like reporters to feel that the use of anonymous sources is not a routine, but an exception, and that if the justification is not clear in the story they will be challenged. A year from now, I would like every backfielder and copy editor to feel it is a right and a responsibility to challenge the use of an unnamed source when it does not measure up to our standards.
Dialogue With The Public:
The proliferation of critics and the growing public cynicism about the news media pose a threat to our authority and credibility that cannot go unanswered.
...With that in mind, I'd like to begin with the following steps:
• On a regular basis — every other week — senior editors of The Times will be available to the public for Q & A forums on our website. (These will not be live, raw chat sessions, but thoughtful answers to serious questions.)
• We will be more systematic in responding to public attacks on our work. When there is a significant or concerted impugning of something we have reported whether the complaints come to us in critiques published elsewhere, from the Internet, from readers or through the company spokesman’s office the first responsibility for alerting us and recommending how to respond will reside with the department head, in consultation with Al Siegal.
Reaching Out to Readers:
We have been more wary than most major newspapers about giving our readers direct access to reporters. There are valid reasons for this: an accessible address opens a reporter to spam, crude personal attacks and orchestrated campaigns that are easy to organize on the Web but can be terribly time-consuming for a reporter on the receiving end. The price of our inaccessibility, though, is that we may send a message of indifference. And e-mail access opens up another avenue for reporters and editors to get ideas and tips that can lead to stories.
...• I have asked Terry Schwadron, in consultation with Al, to oversee the introduction of Web links that will allow readers of Times articles on-line to contact the authors. As recommended by the committee, we will give readers access to "dialogue boxes" that allow them to send a message to a reporter without disclosing the reporter’s actual e-mail address. While we will encourage all reporters to use this system, we will offer any reporter the option to decline.
Reducing Factual Errors:
It’s amazing that some people at this paper believe fact-checking is someone else’s responsibility. It is not. Accuracy is everyone’s responsibility. Let’s begin by being absolutely clear about this: Writers, you are responsible for the accuracy of every fact in your copy — the spelling of names, the date of an event, the accuracy of an address, every fact. No writer at The Times is exempt from this...
• We must, as the committee says, be more alert to nuances of language when writing about contentious issues. The committee picked a few examples — the way the word "moderate" conveys a judgment about which views are sensible and which are extreme, the misuse of "religious fundamentalists" to describe religious conservatives — but there are many pitfalls involved when we try to convey complex ideas as simply as possible, on deadline.
On the related topics of diverse viewpoints and religion, Mr. Keller said this:
I also endorse the committee’s recommendation that we cover religion more extensively, but I think the key to that is not to add more reporters who will write about religion as a beat. I think the key is to be more alert to the role religion plays in many stories we cover, stories of politics and policy, national and local, stories of social trends and family life, stories of how we live. This is important to us not because we want to appease believers or pander to conservatives, but because good journalism entails understanding more than just the neighborhood you grew up in.
Earlier, he had noted that "the daily sections can learn some things from the Magazine, for example, about portraying religious conservatives in an interesting and three-dimensional way."
However, Mr. Keller did not mention the Times' new column on poker (and was it a jolt when they first ran a bridge column? I will know they are pandering when they assign a sports columnist to NASCAR.
MORE: I filed this under "No Kidding": "Even sophisticated readers of The New York Times sometimes find it hard to distinguish between news coverage and commentary in our pages."

I just love the fact that the NYT has a "Credibility Committee." Is there also a "Credulity Committee"?
Posted by: Crank | June 27, 2005 at 05:50 PM
"The proliferation of critics and the growing public cynicism about the news media pose a threat to our authority and credibility that cannot go unanswered."
Who knew the NYT thought it had "authority"?
And that it perceives its authority is diminishing?
This is news.
Posted by: Jim Rhoads | June 27, 2005 at 05:56 PM
I think the two commenters above are a good example of why the Times' reporters are hard to reach by email. Zero substance, just cheap venom, easy to produce, time consuming on the receiving end.
Posted by: zigg | June 27, 2005 at 07:40 PM
Or someone just placed the cart before the horse.
Cordially...
Posted by: Rick | June 27, 2005 at 08:14 PM
Why would I want to reach an NYT editor? Since they pimped for Stalin in the 1930s, they have been on the wrong side of pretty much every issue. They are pretty much all knee-jerk liberals, and there is not a scrap of evidence that this has anything to do with any desire to change that.
No, it's about adopting the Democratic strategy of speaking slower and screaming louder, so that us dummies in "fly over" country will be fooled. Given the steadily declining credibility of the MSM, that seems like a very long shot to me.
Personally, the NYT has negative credibility; my first inclination is to believe the opposite. And to assume that I'm being deliberately mislead. If they really tried (which they will not), I figure that they could fix their problem in, oh, 20 - 25 years.
Posted by: GaryS | June 27, 2005 at 08:24 PM
I find it striking that the Editor in Chief is uncertain about when his reforms will be obeyed if ever. In (non-publishing) companies I worked for, when top management ordered some significant change in procedure, it was taken for granted that employees would obey the new marching orders, or else. But, Keller says he would like it if his orders regarding anonymous sources were followed a year from now. Why a year delay, and why not insist that his approach be followed?
Posted by: David | June 27, 2005 at 08:26 PM
From 1954 to about 1984 (date to conjure!), I used to spent near ninety minutes daily poring over the New York Times. Coverage seemed fairly comprehensive, articles well-written (some even scholarly); excellent graphs, presenting intelligible data from standard sources in historical context, carefully scaled so as not to distort impressions by mere statistical sleight-of-hand. Columnists and editorials covered a broad spectrum, not by any means predictable ideologically. Guest appearances, always with well-defined but civil and arguably reasoned points-of-view.
When Pinch succeeded Punch, this changed. Articles grew diffuse, "sociological", not news-worthy in sense that they had little "present value", but could have been published at any time or never. Graphs and tables disappeared. Very little was ever followed up. Beginning with Iran-Contra, a pronounced anti-Administration bias became ever more apparent. In particular, Reagan's tax cuts, Grenada expedition, and overseas missile deployments were subject to increasingly shrill, even vituperative attacks. Editorial Page and columnists' opinions grew boringly left-liberal, without dissenting voices, increasingly drawing on a well-worn potpourri of spurious "studies" unanimously pushing "alternative energy", class and race division, tax initiatives, sober overviews of Soviet diplomatic offensives and economic dynamism.
"Biased", "left-leaning" etc. do not do justice to this transformation. In fact, the Times under Pinch Sulzberger wrapped itself in an Upper West Side coccoon of such naked unreality that objections only dignified its simpering inanities. A generation later, the chrysalis has only been wrapped tighter.
It really is not worth any normal person's time to dispute with self-deceiving phonies of this ilk. They are beyond accountability, beyond responsibility; but never beyond the exalted narcisissm that serves and guides their views.
Posted by: John Blake | June 27, 2005 at 08:29 PM
From 1954 to about 1984 (date to conjure!), I used to spent near ninety minutes daily poring over the New York Times. Coverage seemed fairly comprehensive, articles well-written (some even scholarly); excellent graphs, presenting intelligible data from standard sources in historical context, carefully scaled so as not to distort impressions by mere statistical sleight-of-hand. Columnists and editorials covered a broad spectrum, not by any means predictable ideologically. Guest appearances, always with well-defined but civil and arguably reasoned points-of-view.
When Pinch succeeded Punch, this changed. Articles grew diffuse, "sociological", not news-worthy in sense that they had little "present value", but could have been published at any time or never. Graphs and tables disappeared. Very little was ever followed up. Beginning with Iran-Contra, a pronounced anti-Administration bias became ever more apparent. In particular, Reagan's tax cuts, Grenada expedition, and overseas missile deployments were subject to increasingly shrill, even vituperative attacks. Editorial Page and columnists' opinions grew boringly left-liberal, without dissenting voices, increasingly drawing on a well-worn potpourri of spurious "studies" unanimously pushing "alternative energy", class and race division, tax initiatives, sober overviews of Soviet diplomatic offensives and economic dynamism.
"Biased", "left-leaning" etc. do not do justice to this transformation. In fact, the Times under Pinch Sulzberger wrapped itself in an Upper West Side coccoon of such naked unreality that objections only dignified its simpering inanities. A generation later, the chrysalis has only been wrapped tighter.
It really is not worth any normal person's time to dispute with self-deceiving phonies of this ilk. They are beyond accountability, beyond responsibility; but never beyond the exalted narcisissm that serves and guides their views.
Posted by: John Blake | June 27, 2005 at 08:32 PM
How about Dave Caldwell and Viv Bernstein? They cover Nascar and Indy for the NYT, and they write fairly often about the sport. Caldwell had a nearly 700 word story about Kyle Busch coming out from under his father's legacy a couple of Sunday's ago and wrote a nearly 1000-word story on the Coca-Cola 600 last month, for instance. And of course, Bernstein has covered the hell out of the Patrick story.
Look, anyone who goes to the NYT for extensive Nascar coverage should be treated the same as someone who looks for deep national news from the local paper, but they do a pretty good job, I'd say.
Better than some bloggers who'd rather be snarky than actually CHECK to see if the New York Times might already have TWO writers assigned to Nascar ....
Posted by: Jeff | June 27, 2005 at 08:44 PM
Blame it all on Pinch? Maybe. His handling of the Jayson Blair/Howell Raines affair was atrocious, deceitful, an abdication of management. His repeated encomiums to "diversity," not excellence is nauseating. Has he never noticed the merger of partisan cheerleading that infests the Times news columns, that, for instance, Abu Graib was trumpeted ceaselessly for weeks? For all its pages, the Times found no space for the Rathergate story until its "fakse but accurate" denouement.
Recently, Times stock hit a 52 week low. More layoffs are looming. The Ochs Cousins must be getting restless. I'm predicting that Prince Arthur will be jettisoned soon.
Posted by: Anselmo Cardinal Trentino | June 27, 2005 at 09:51 PM
And what about the Smoking Gun Duranty Memo?
Posted by: blackminorca | June 27, 2005 at 10:23 PM
"Times stock hit a 52 week low" - nyt has been so dishonest of late that it feels in part like an intentional effort to minimize estate taxes for Punch et al by driving the stock down.
Posted by: max | June 27, 2005 at 10:30 PM
There are still many graphs and charts, at least on the website. Maybe some of them don't make it into the paper. Otherwise, I concur in the previous comments.
Posted by: Yehudit | June 27, 2005 at 11:30 PM
Better than some bloggers who'd rather be snarky than actually CHECK to see if the New York Times might already have TWO writers assigned to Nascar ....
I would rather be snarky than learn anything at all about their NASCAR coverage.
In fact, I would rather rotate my tires than learn about their NASCAR coverage.
That said, at their website, when I click on sports they offer me setons on the big sports (baseball, b-ball, golf, soccer(?), tennis, hockey (??)...) and "Other".
Under "Other" I find, in addition to many other things, Motor Sports, Boxing, and Horse Racing.
Posted by: TM | June 28, 2005 at 12:05 AM
"It’s amazing that some people at this paper believe fact-checking is someone else’s responsibility. It is not. Accuracy is everyone’s responsibility. Let’s begin by being absolutely clear about this: Writers, you are responsible for the accuracy of every fact in your copy — the spelling of names, the date of an event, the accuracy of an address, every fact. No writer at The Times is exempt from this..."
Except for those who write for Gail Collins?
Posted by: Patrick R. Sullivan | June 28, 2005 at 09:41 AM
That's the crucial question, isn't it Pat?
What kills me is that the Times is a first-rate paper. I think even it's critics can admit it's the absolute best paper in the country with the second best back a ways. But I won't buy it.
As has been said and said, it is so obvious where the reporters are coming from that it's almost insulting to the rest of us. There is little you can accept as fact unless you have some familiarity with the subject. And the structural problems, the arrogance and lack of accountability are enough to put off all but devotees.
It's just too much. I'll take a pass on the country's best paper and this does not please me. I hope the patient can be saved.
Posted by: spongeworthy | June 28, 2005 at 12:52 PM
Well, yeah. Who goes to the NYT for sports coverage in general unless you live in NYC? And even then, the Daily News or the Post are better bets.
If you're not going for general sports, who's going there for Nascar? Are they going to compete against the Charlotte Observer? NASCAR Illustrated?
What torqued me off was that your snark at the end of your post implied that the NYT didn't have anyone assigned to cover Nascar, which simply isn't true. Which was especially rich in the midst of a piece criticizing the NYT for its lack of accuracy and fact-checking.
Posted by: Jeff | June 28, 2005 at 02:47 PM
The Times did cover the Rathergate story. I remember a story close to the front page where they investigated the transmission of the documents and interviewed the person who gave them to CBS.
I observed the stock prices for the last year. The declining trend line is clear on the graph.
Posted by: 4jkb4ia | June 28, 2005 at 08:14 PM
George Vecsey is one of the best things about the paper IMHO.
Posted by: 4jkb4ia | June 28, 2005 at 08:15 PM