If things go as planned for liberal bloggers in the next few weeks, searching Google for “Jon Kyl,” the Republican senator from Arizona now running for re-election, will produce high among the returns a link to an April 13 article from The Phoenix New Times, an alternative weekly.
Mr. Kyl “has spent his time in Washington kowtowing to the Bush administration and the radical right,” the article suggests, “very often to the detriment of Arizonans.”
Searching Google for “Peter King,” the Republican congressman from Long Island, would bring up a link to a Newsday article headlined “King Endorses Ethnic Profiling.”
Fifty or so other Republican candidates have also been made targets in a sophisticated “Google bombing” campaign intended to game the search engine’s ranking algorithms. By flooding the Web with references to the candidates and repeatedly cross-linking to specific articles and sites on the Web, it is possible to take advantage of Google’s formula and force those articles to the top of the list of search results.
So far, so good - per this Google search, the targeted Jon Kyl story (at number six) is the first news story to appear. However, at number seven we see a TIME profile on Jon Kyl among America's Top Ten Senators, so it is not all gloom and doom for Kyl (not yet, anyway - it's when you are profiled among "America's Top One Hundred Senators" that you have a
problem public relations opportunity.)
As for Peter King, good luck to the Google-bombers - apparently Peter King is a writer for Sports Illustrated, a saxophonist, a sculptor, and a database designer, not to mention a Congressman for Long Island.
The first news story is a Scarborough Country transcript which includes King defending Karl Rove in the Plame case. The second story is a defense of Peter King against slanted coverage from CNN, and opens as follows:
THE media is engaged in a jihad against Rep. Peter King - a jihad in defense of Islamist extremists.
I don't think that is the story the left is pushing.
MORE: On the Chris Shays front, the first news story is some Salon piece the ad for which I do not intend to endure. The second news story under "Chris Shays" is this WaPo piece headlined "Shays Urges Iraq Withdrawal".