This is real breakthrough stuff here - the Times discovers that scientists can have an agenda in promoting their work:
...But the issue sheds light on a tangled knot of interests, starting with weekly scientific journals like Nature, Science and The New England Journal of Medicine, which are embroiled in a constant competition for reports of newsmaking scientific advances.
Journal editors know that press coverage can burnish a journal’s reputation. Scientists, in turn, like to have their work cited in the news media because it helps draw attention to their fields and raise money. And science journalists, competing for space with political and sports news, welcome astounding claims without always kicking the tires as hard as necessary. These factors sometimes combine to give substantial publicity to scientific claims that may not fully deserve such attention.