The NY Times picks up the pom-poms for a PR decision that makes no sense:
Blankfein to Speak Out for Same-Sex Marriage
By Susanne Craig
Lloyd Blankfein, the chief of Goldman Sachs who has become a lightning rod for Wall Street critics, might seem an unlikely advocate for same-sex marriage. But his credentials — a public figure in a conservative industry — could make him a powerful voice for that cause.
The Human Rights Campaign, a national organization that promotes equal rights for gay, lesbian, bisexual and transgender people, has persuaded Mr. Blankfein to be its first national corporate spokesman for same-sex marriage, an issue that will come up for a legislative vote in several states this year, including Washington and Maryland. Fred Sainz, an executive with the Human Rights Campaign, said the organization sought Mr. Blankfein, in part, because he is “an unexpected messenger.”
I guess Bernie Madoff was unavailable. Well, although Goldman is making progress on that long and lonely comeback trail, I wouldn't expect the leader of the vampire squid that ate America to be a sought-after spokesperson. I guess the logic of this recruitment (sorry, "logic") is that if progressives hate Goldman then conservatives must like it, or something.
I'm doubtful - the fiscal conservatives who already don't care about gay marriage won't care that Blankfein is on board; the social conservatives who do care about gay marriage will see Blankfein as the perfect ambassador for an out-of-touch power elite and its latest Big Idea cram-down.
That said, this is a great idea for Goldman, which might pick up a bit of cred in the media and Hollywood. Enough cred that the next Hollywood villains will come from BofA or Morgan Stanley? Maybe!