Trouble in Bloomberg's Paradise:
Privacy Breach on Bloomberg’s Data Terminals
A shudder went through Wall Street on Friday after the revelation that Bloomberg News reporters had extracted subscribers’ private information through the company’s ubiquitous data terminals to break news.
The company confirmed that reporters at Bloomberg News, the journalism arm of Bloomberg L.P., had for years used the company’s terminals to monitor when subscribers had logged onto the service and to find out what types of functions, like the news wire, corporate bond trades or an equities index, they had looked at. Bloomberg terminals, which cost an average of more than $20,000 a year, are found in nearly every banking and trading company.
Bloomberg reporters used the “Z function” — a command using the letter Z and a company’s name — to view a list of subscribers at a firm. Then, a Bloomberg user could click on a subscriber’s name, which would take the user to a function called UUID. The UUID function then provided background on an individual subscriber, including contact information, when the subscriber had last logged on, chat information between subscribers and customer service representatives, and weekly statistics on how often they used a particular function. A company spokesman said both of those functions had been disabled in the newsroom.
So for example:
Similar problems, which became public on Friday, started at JPMorgan Chase last summer, when the bank suffered a multibillion-dollar trading loss. Some Bloomberg reporters called the bank, people briefed on the call said, to question whether the traders responsible for the loss had been fired. They cited the fact that the traders had gone silent on the terminal. The bank, the people said, objected to the reporting technique, but did not formally reach out to Bloomberg executives to complain. Yet bank officials soon discovered that other Bloomberg reporters were using the approach on other stories unrelated to the trading loss.
OK, that is fairly enterprising journalism. But crazy, in terms of brand management.
Well - who wants to put Mayor Bloomberg in charge of tracking gun sales nationally?